MOMENTS MATTER, ATTENDANCE COUNTS
- Published: Tuesday, 09 January 2024 12:15
Improving school attendance is everyone’s business and, to tackle the challenge we face, we need to work together. The Government has launched a national campaign, aimed at parents and carers, on the importance of school attendance. Our goal is to create a nurturing and afirmative bond between parents and school, emphasising the pivotal role attendance has in enhancing their child’s overall wellbeing. Our intention is to guide parents towards accessible online resources and information to empower them with valuable insight and guidance for them to make the right decision for their child. The campaign tagline is “moments matter, attendance counts”. Messaging has been developed from research into parental attitudes towards attendance, and pilot campaigns in two local authorities.